Making it Happen
Text books and conferences are great and we stay on top of both. But we also have significant practical experience working with project teams on large scale, complex infrastructure projects. We work closely with clients to assess stakeholder risk and determine how to build alliances amongst stakeholders, based on understanding and respect.
We deploy public consultation services, media relations, speeches, Op-Eds, issues advertising, website strategies, direct mailings, and in-person meetings to help our clients build constructive relationships with those who have a stake in their organization.
And while each project may be different in scale and scope and the public and stakeholder interest it might attract, some communication requirements are consistent across the board.
Community/Stakeholder Engagement
All of our senior consultants are accredited in community engagement and have experience working with project teams and engineering and environmental consulting firms to design public engagement strategies that identify issues and deliver mitigation strategies that meet regulatory requirements.
Connect with our Community/Stakeholder Engagement experts:
Sarah Young | Janet MacMillan | Sheri Somerville | Nadia Hinds
Government Relations (Public Policy Development)
We counsel our clients to become proactive in helping government find solutions, and encourage them to participate in public policy decision-making on large, new projects. We develop strategies that assist our clients in building relationships and educating the individuals who make decisions affecting projects. By combining research, communication planning and action, our public affairs plans help clients deliver projects on time and on budget.
Connect with our Government Relations experts:
Kim West | Mark Boudreau | Christianna Williston
Marketing Communications
While communications is key to securing regulatory approvals, projects are completed when there is a strong commercial case and customers are signed up. This is where identifying and marketing to customers come into play. Whether it's launching a company or product, we build strategies to help businesses position themselves for positive exposure, and to generate customer awareness and loyalty. The marketing communications strategy is synchronized with the business plan objectives, from building market share to increasing profile in new markets among new prospects - we are ultimately focused on delivering results.
Connect with our Marketing Communications experts:
Sarah Young | AnnMarie Boudreau | Stephanie Bell | Jody MacArthur
Media Relations
Our work finds us in touch, almost daily, with a newsroom, or several, somewhere in the region. We understand the media's interests, needs, and deadlines. We develop and execute media relations plans that generate coverage and manage reputations.
Connect with our Media Relations experts:
Janet MacMillan | Mark Renouf | Sean Lewis | Claire Ryan