Branding our bridges
Halifax Dartmouth Bridge Commission, one of MT&L's longest-standing clients, and one of this region's longest-standing and vital transportation infrastructures, recently refreshed their visual identity, and MT&L was happy to be part of the process. Long-known as the Halifax Dartmouth Bridge Commission, the organization launched its new visual identity.
The last time that HDBC introduced a new logo was in 1980. Since that time, they have worked hard to establish the bridges as the link between communities providing, safe, efficient and reliable service to a growing number of users. While the organizational name will not change legally or legislatively, "Halifax Harbour Bridges" (HHB) is the organization's new public face.
Research confirmed that our bridges are seen as iconic symbols of the region as well as functional structures; they are vital links between communities and are crucial to the region's economy and infrastructure. Regardless of whether a person crosses the bridges or not, many acknowledged that life without the bridges "would be chaos." It was determined desirable for the public to not only feel appreciative of "their bridges," however, but also feel that the organization responsible for them is a professional, progressive, and reliable force.
Click images to enlarge