Nova Scotia's H1N1 campaign: "What Would You Need to Know?"
With the threat of the world's first influenza pandemic in 40 years, the Government of Nova Scotia needed to ensure its citizens had access to up-to-date, accurate information and were encouraged to protect themselves against H1N1.
MT&L was asked to develop a creative marketing campaign in support of the province's overall communications efforts. The goal? To reach as many Nova Scotians as possible and encourage them to protect themselves, their families and their communities. MT&L developed, focus-tested and produced the campaign in time to coincide with the first provincial mass vaccination clinics. The campaign included television, print, out of home (posters), radio and online advertising. Getting vaccinated is still the best way to protect yourself; for more information visit www.gov.ns.ca/H1N1.
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