A little retail therapy anyone? This is the place
McAllister Place in Saint John, New Brunswick, celebrated a grand reopening upon completion of a $13-million renovation. For the first time in 30-years McAllister Place had a total makeover by revamping its look and modernizing the shopping experience.
McAllister Place engaged MT&L to develop an exciting new visual identity and marketing materials, including a print and radio advertising campaign, posters, e-newsletter and website. It was important that the new creative and script reflected the modern, contemporary look and feel of McAllister Place, as well as appealing to the senses of the sophisticated shopper for the launch and the upcoming holiday shopping season. The creative was also extended to the holiday greeting card.
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