Enterprise Miramichi first-ever brand identity wins national award and is launched in community
Enterprise Miramichi was recognized by the Economic Developers Association of Canada (EDAC) with a Marketing Canada Award for their new brand and visual identity, which highlights the assets of the Miramachi region. The new brand was introduced and celebrated at a community launch during the annual Miramichi Rotary Pond Hockey Tournament in February.
Following the closures of two of the region's major employers and with rising unemployment numbers, community leaders identified the need to shift dependence from natural resources and forestry to new economic drivers.
Recognizing it would take new ideas, new industries, and new ways of doing business to overcome this critical time, Enterprise Miramichi and its partners embarked on a strategy to identify new economic drivers and a rebranding exercise to help convey its new sense of purpose. The brand had to embody the Miramichi region's strengths and assets, and speak to its future direction as a region.
Today, Enterprise Miramichi has a concise brand that is meaningful and consistent with its business identity and focus. The Miramichi: spirited by nature brand is about people who are committed to and confident in clean and sustainable business and community development - utilizing green energy, natural attraction (ecotourism), creative technologies and advanced manufacturing.
This year the region became the new maritime location of Norwegian bioenergy and solar panel company Umoe Solar and the new regional hub for cranberry giant Ocean Spray.
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