Grace under pressure
In April 2009, an armed man breached airport security and held more than 160 passengers and crew hostage on board CanJet flight 918 in Jamaica.
The event ended peacefully, but only after many tense hours.
CanJet’s crisis communication plan - built and regularly tested by MT&L - was put into action within minutes of the gunman boarding the plane. The event rapidly drew international media attention, with demands for interviews, news conferences, facts, updates and clarifications from reporters at outlets as diverse as the BBC, The Toronto Star, The Chronicle Herald in Halifax, CNN and even Hello! magazine.
MT&L provided full communications and media relations support to CanJet, which received universal praise for its handling of the incident. We were honoured to accompany the CanJet crew to Ottawa to receive recognition from the Prime Minister, MPs and the Governor General.
Brain Power
- Strategic counsel
- Media training
- Media relations
- Crisis planning
- Crisis simulation
