Rock star
There is no place in the world like the Joggins Fossil Cliffs.
Located on the Bay of Fundy in Nova Scotia, the cliffs are recognized world-wide as possessing an unrivalled fossil record representing life on earth more than 300 million years ago. In preparation for the development of the new $12 million Joggins Fossil Centre, and in anticipation of UNESCO World Heritage site designation,
MT&L developed a marketing strategy capitalizing on the Centre as a world-class tourism, scientific and educational destination.
Joggins was named a Progress Magazine Marketer of the Year and to the Top 5 Travel Celebrity list by the L.A. Times.
Brain Power
- Strategic counsel and planning
- Research (qualitative, best practice)
- Creative concept development
- Copywriting
- advertising (print)
- Media relations
- Stakeholder relations
- Visual identity development
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