Word of mouth
The Nova Scotia Dental Association wanted to get Nova Scotians thinking differently about oral health.
On its own, oral health isn’t a compelling story. So we sought to challenge typical thinking around everyday topics like teeth whitening, young children and cavities, diet and even toothbrush selection, driving people to the website for answers and more information.
The “Mind Your Mouth” campaign was graphic and hard to miss on city billboards, print ads, posters in restaurants/bars and fitness facility washrooms and close-captioned television across the province.
All creative elements were connected to the “Mind Your Mouth” website: www.mindyourmouth.ca where thousands of Nova Scotians have already visited.
- Strategic planning
- Research (best practice, qualitative)
- Creative concept development
- Copywriting
- Advertising (television, out-of-home)
- Website design
- Media relations
Move left
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